Studio Gohar, 2020/2021

Gohar is a Paris based creation studio and lifestyle brand founded in 2020 by Clara Schoenlaub and Marisol Santana.

The studio focuses on telling stories and celebrating oriental ancestral folklore. It seeks the meeting between French and Oriental cultures and spontaneously defines a new temporality to create uniquely designed pieces. By sourcing its production in France, Studio Gohar captures the essence of traditional craftsmanship and stays close to the creation process of its carefully handmade products.

Photographs © Vincent Taraud, Marin Avram, Clara Schoenlaub & Théo Guerlet


Nouvelle Djolfa

Gohar’s collections communicate as the chapters of a book. The novel of a fictional life, Gohar’s life, travelling from era to era, from country to country. With the Armenian identity as a common thread.

This story takes place in the Armenian district of Ispahan, Nouvelle-Djolfa. Gohar and her family live in a modest house made of rammed earth. The facade of the dwelling is simple. But once you push the red wooden door, you enter in a space where History has left its mark over every corner. Each object, carpet, table, seems capable to talk to you about the greatest wonders of the everyday life. Look, on the small table, a bulbous vase sings about the freshness of a summer night on the Sevan Lake. And over there, a red stool is dreaming of afternoons spent at the city’s hammam, floating on the delicate smells of soap and rose water.

Nouvelle-Djolfa tells the story of the house and its inhabitants through six objects. Each of them is related to a life-story made of simple and pure moments filled of images and evocations.



Flowery Vase
Hand-made ceramic, wood pearls


Red Sun & Purple Ashes, I Love Flip-flops and Coeur Perçé

Silk scarves, made in France



Sunny Deck Chair 
Hand-carved & hand-dyed wood, aluminium, textile, ceramic





Gohar’s accessories

Hammam Bucket Bag, recycled bath towel, linen, ceramic pearls Coeur Perçé, silk scarf, printed in France
Blazing Sun Hat, recycled bath towel, linen, ceramic pearls